Verified
Confirmed from a primary source or a connected system.
FORMED Analytics
Prove what a partnership actually accomplished.
Built for the conversation a CMO has to have internally: what we invested, what we received, and whether to do it again. Every figure carries its source and confidence.
Sample executive summary
Miami Art Week Dinner, measured.
Total investment
$118,400
Verified · user-entered costs
Attributed revenue
$196,200
Attributed · promo-code window
Earned media reach
2.4M
Estimated · PR monitoring import
Illustrative fictional project. Verified, attributed, and estimated figures are never merged without disclosure.
A multidimensional impact read.
Where a single ROI number cannot tell the whole story, FORMED scores each dimension and keeps the underlying data visible.
Commercial impact · Attributed + assisted revenue, leads, and pipeline.82
Audience & digital · Reach, engagement, traffic, and signups.74
Media & content · Earned placements, share of voice, and usage rights.68
Relationship · VIP and target-account attendance and follow-ups.88
Execution quality · Delivery against the plan and on-site experience.91
Every metric is labeled.
Provenance is first-class, so leadership can trust the report.
Attributed
Linked within a defined window. Attribution, not proven causation.
Estimated
Modeled or imported approximations, flagged as such.
Live integrations (GA, Shopify, Meta, PR monitoring, and more) connect here when configured. Nothing is claimed as connected until it genuinely is.